[MacDV] Re: Much Ado About Nothing

[Matthew Guemple]

roflmao
On Thursday, July 17, 2003, at 02:54 PM, Richard Brown wrote:

> P.S. Apple's Ad had FOUR shots, with great internal suspense (and 
> building humor) as the camera slowly approaches the G5 through all the 
> debris... the following has nine shots without a hook, and suffers the 
> worst thing you can do in movie storytelling - SAYING it rather than 
> SHOWING it.  Not cinematic. What's worse, it tells the audience what 
> to think and how to feel about what it sees. Sorry to critique > harshly.
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Matthew Guemple
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Matthew Guemple,
Art Director, Men's Fitness          
1 Park Avenue, 3rd Flr, New York, NY 10016    
646.935.6919           
matt.guemple at weiderpub.com