HP & Rebranded iPods

[William Hofius]

On Saturday, January 10, 2004, at 01:11  PM, Macintosh Digital Video 
List wrote:

> It would be truly astonishing if Apple had forgotten to write a clause
> in the licensing contract stipulating a minimum resale price by H-P.
> HP won't undercut Apple's prices.   The clone situation was very
> different to this.


If Apple sells HP an HP branded 15GB iPod for $279, HP is not going to 
be able to undercut Apple with huge price cuts very much.

I seem to recall that one reason that many stores dropped Apple 
products from their shelves was that Apple's price to resellers was so 
high that most resellers were barely breaking even on each Mac they 
sold.

Apple is not going to charge HP so little for an iPod that HP could 
sell it well below Apple prices and steal significant market share.