On Monday, December 9, 2002, at 11:06 AM, Shawn King wrote: > On 12/8/02 5:21 PM, "Michael Bigley" <wakinyan at fuse.net> wrote: > >>>> Nope - Apple doesn't pay for product placement. > >> Although I have no direct proof Apple, I have spent 10 years in the >> advertising business, and this is common practice. So unless you can >> provide credible sources Shawn, I will have to cry bullshirt. > > Is the woman who runs Apple's Product Placement credible enough for > you? I'm not arguing one way or the other but I find this question pretty interesting. Do you mean to say that say that Apple in no way pays for *any* product placement, be it television, movie, what have you? How does Apple manage this when other companies pay for it?