Paul Russell offered: >> >>BTW, 2.3% is absolutely bogus. When people do REAL research and >>analysis, Apple comes in between 9 and 12%... I realize this takes >>more than a 5-mnute Google search, but there is FACTUAL information >>out there. > >Not only that, but this is Apple versus ALL PC manufacturers - how >many individual PC manufacturers have bigger sales than Apple (not >many, I suspect) ? > >Paul >-- I'm not a 'market share' guy, but I have done investment analysis and research for quite a number of years, for a small, loyal, client group. Apple Computer is one of the top three computer hardware manufacturers in the world, as far as profitability is concerned, going back at least 5 years, and running. Anyone can verify this for themself. I suppose an easy way would be to use Quicken's site, to look at 'charts'. Enter AAPL, and det the chart for '5-year'. By itself it won't tell one much, but there is a feature [on nearly every Web site that has charting] whereby one can 'add' indexes [industry groups, S&P 500, DOW, etc] or another company, or companies, and see how Apple compares to whichever are selected for comparison. The first thing that stands out is that equal dollar-denominated investments in both Apple and Microsoft [ for example 10k $$$ in Apple and MS], made 5 years ago, would show a higher return for the Apple investment. It's also done quite well against broader market indexes, and is a real stunner when compared to all the big-name 'heavyweights in the Tech industry. As well, as was mentioned here, possibly, Forbes magazine singled out Apple this year [very recently] as a stock to get into, picked to outperform solidly, going forward. The last time they chose Apple? Five years ago. In that 5 years, and going way back, countless articles have appeared, including in the so-called 'serious financial press, concerning the 'imminent' demise of Apple. The company, however is cash-rich, meaning that for every share of stock, outstanding [in the marketplace] there is a high amount of actual cash in Apple's coffers. Recently, with Apple trading around 14.10 [ I think it was] there was slightly over $10 in cash, inside Aple, for each outstanding share, meaning that the market, already awarding Apple a price-to earnings multiple which 'lagged' the industry, was, in essence, valuing the company at a little over 4 dollars and change, in real terms. I'm not recommending that anyone buy anything [except maybe german marks, or Euros] but Apple, on fundamental grounds, looks like a wonderful medium to long-term investment. Bu, as i would caution, the Markets, here in the States are still in the throes of a technical correction, that may have some wicked surprises left in store. In the same way that having riches is no guarantee of having manners or taste, having a 'column' in some part of the media is no guarantee of having either writing ability, or one's 'facts straight', as the fellow, with the original column, illustrated so well. ~flipper