[Ti] Market Share: 2.3% -- That's NOT good press, coupled with the loss

[Michael Bigley]

>Most market share numbers are based on *sales* not *in-use*.
>
>Most in-use numbers show a 9-12% Macintosh usage share.  Remember, most
>Wintel machines are purchased as replacements within a 12-18 month period.
>
>The problem is that all these sales numbers assume that each machine is
>going into service as a new machine, not as a replacement for an existing
>machine.  All that they say is that there are 97-99 Wintel machines sold for
>every Macintosh sold.  This does not equal "market share" in spite of those
>people who would like it to mean that.

Add to that the actual number of Macs (and all computers) sold keeps 
growing, the whole market share myth is worse than the megahertz 
myth.  When the actual number of Mac users starts falling that is 
cause for concern, but, in fact, it is growing... especially in the 
consumer end.

In the mid-90s when software and hardware vendors start abandoning 
Apple, that was scary, but today, that trend is actually reversed, 
with more hardware and software options than ever before. Part of 
that has to do with Apple becoming more compliant, but also because 
companies are making money.
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Mike Bigley                Maineville, Ohio
       http://www.norbertrunning.com
Please support an American Indian Elder &
Medicine Man by visiting the above link.
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