[Ti] Disturbing trend

Dale Gardner drgardner at mac.com
Thu Jul 10 07:40:56 PDT 2003


I don't think so...I suspect it has more to do with trademark issues. I
frequently see ads with recognizable Macs - PB's, iMacs, etc. and I've
generally assumed that when they go looking for props it's easy to grab
what's at hand. Or perhaps the creative types at the agencies are trying to
do some guerilla Mac marketing. Or maybe they just want to use cool
computers, and Macs are cool.

What's really annoying is when you spot an ad with a person using a
Macintosh where the service being offered doesn't run on a Mac. This seems
to happen with web services that are all hacked up with Microsoft specific
coding. Ah well.

Dale

on 7/10/03 10:13 AM, Victor Eijkhout at eijkhout at cs.utk.edu wrote:

> Today, for the second time this week, I spotted an ad that featured a
> person with (clearly) a Titanium powerbook, but with the Apple logo
> edited away from the lid. Would the Apple logo give a signal of "this
> product is for creative-read-weird people only"?
> 
> This ad was for marketnewzealand.com; I forget what the other one was
> for. A mutual fund or something like that.
> -- 
> Victor Eijkhout <eijkhout at cs.utk.edu>, 329 Claxton, Comp Sci, UT,
> Knoxville TN 37996.
> tel: 865 974 9308 (W), 865 673 6998 (H), 865 974 8296 (F)
> http://www.cs.utk.edu/~eijkhout/



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