[Ti] Priceless

Matthew Fosberg mattman at gci.net
Sun Feb 1 16:36:58 PST 2004


On Feb 1, 2004, at 3:30 PM, Chris Olson wrote:

>
> On Feb 1, 2004, at 6:23 PM, Shawn King wrote:
>
>> Loren Schooley typed this message on 2/1/04 10:00 AM:
>>>
>>> •   2004 Apple Super Bowl TV Commercial: Apple's soul
>>
>> Apple doesn't have an ad in this year's Super Bowl.
>
> That's basically right.  They have the ads online here:
> http://www.apple.com/itunes/pepsi/ads/

I guess I would have to say "technically" right. While I don't know why 
Loren is feeling the way he is about it, I would say that Apple has a 
LOT invested in this effort. They don't have a commercial in this 
superbowl, but they have a lot invested in it.

> And the name of the ads is "superbowl" but they're not Apple ads - 
> they're Pepsi ads advertising the 100 million song iTMS giveaway.
> --
> Chris
>

Matt



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