[Ti] Priceless

[Shawn King]

On 2/1/04 6:36 PM, "Matthew Fosberg" <mattman at gci.net> wrote:

> I guess I would have to say "technically" right. While I don't know why
> Loren is feeling the way he is about it, I would say that Apple has a
> LOT invested in this effort. They don't have a commercial in this
> superbowl, but they have a lot invested in it.

No, they don't. Pepsi is paying Apple. Pepsi paid for the commercial
production. Pepsi paid for the ad space.

No investment at all by Apple.

Shawn King
Your Mac Life
http://www.yourmaclife.com