[Ti] Priceless

Chris Olson chris.olson at mac.com
Sun Feb 1 16:52:28 PST 2004


On Feb 1, 2004, at 6:43 PM, Shawn King wrote:

> No, they don't. Pepsi is paying Apple. Pepsi paid for the commercial
> production. Pepsi paid for the ad space.
>
> No investment at all by Apple.

Yep.  About $3.2 million per minute for the ad space during the 
superbowl.  She's PepsiCo's baby.  Apple is just along for the ride.
--
Chris



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