[Ti] Re: PowerBook competition

[Peter Sealy]

On 24/09/2005, at 5:27 PM, Dr Trevor J. Hutley wrote:

> I agree with your point about advertising.  Advertising and  
> education, I think are needed.
> If YOU think there is little advertising, and you are in the 'home  
> country', imagine how it is elsewhere.
>

I remember reading somewhere [and I can not quote precise references  
or statistics so I can only speak generally] that only a few years  
ago  [5?] about half of Apple's sales were outside USA. That figure  
is now 40% and dropping. My observation [and there are examples of  
Apple's lack of understanding the rest of the world exists] is that  
Apple just does not care about the market outside USA. Yes, there are  
is an Apple presence in Australia but it is minimal. The Australian  
discussion boards frequently parallel those in USA and Europe  
bemoaning the almost non-existent advertising and market pressure by  
Apple. Microsoft is winning in leaps and bounds here. Just last year  
Microsoft managed to sew up all [yes, all] Australian Universities.  
Apparently iPods are selling well but the iPod figures are rolled  
into overall Apple sales figures and thus an impression [fudged] is  
given that Apple is doing well here with improved sales figures.

I am familiar with only two Apple User Groups [one is the largest in  
the country] and I know that the large majority of members are over  
50 years of age with a small handfull of "junior" members. That does  
not bode well for the future of Apple.

Cheers
.........

Peter Sealy
Thurgoona AUSTRALIA