[X-Newbies] A question about commercial web/blog sites...

[Steven Rogers]

On May 26, 2006, at 12:58 PM, Richard Ramsowr wrote:

> The question is which would better serve my clientÕs
> need for product information - a commercial web site
> or a commercial blog site?
>
> It look to me that the masses are starting to move in
> the direction of blogs because of their greater
> flexibility. I donÕt want to invest my limited funds
> into say a web site only to find the world has moved on.

They're really two different things, like pliers and screwdriver, so  
don't worry about people "moving on" from one or the other. Quite  
likely, you'll want to do both. A web site is for fairly constant  
information - constant enough that it doesn't annoy you to update it.  
Blogs are for sending out regular new info in little self-contained  
articles that is typically time sensitive, and only need to be seen  
once. Things like your products & services, who you are, etc. go on a  
web site. Info like new product alerts, trade show reports, "we're  
moving our offices to server you better", yada, yada, fit well with a  
blog. When you read a blog, your blog reader marks the articles as  
"seen" once you've looked at them, so only blog about things that you  
want readers to see once. Reusable information goes on the web site.

SR