It was $3500 Rod. Apple has been making huge profits on that model and LG radically lowered their price to Apple at the end of 2002. The 23" Cinema HD is poised to become Apple's Trogan Horse toward market share increase — the tail that wagged the dog called PowerMac and PowerBook. Let's see... I have to have that screen. Who makes an ADC ported card for my PC? Nobody? But I have to have that screen... Oh I see. I have to buy a Mac. I have to have that screen. I think I'll go buy a Mac... et-cetera ; ^ ) Apple is anything but dumb. k On Thursday, January 30, 2003, at 02:37 AM, Ken Miller wrote: >> On Wednesday, January 29, 2003, at 04:13 PM, Rod Clifford wrote: >> >>> OK-No one noticed but me? How is it economically feasible to drop a >>> $3000 monitor to $1999?