http://www.theregister.co.uk/content/39/31031.html I found this interesting: "Full pricing for the chip has yet to be revealed but Motorola has said the 1GHz part will cost around $189 in batches of 10,000. That's a lot less than the $475 that the 1.25GHz 7455 is currently available through distributors for. Apple probably won't be paying that much, thanks to volume discounts, not least because it needs two per Power Mac. IBM's PowerPC 970 has been rumoured to be being offered to Apple at around 25-35 per cent cheaper than competing Motorola parts." jesse .