[G4] OS advertising

[Shawn King]

On 4/29/05 1:15 AM, "Ron Steinke" <ronsteinke at mac.com> wrote:

> I have been ranting for over six years that Apple needs to get a
> responsive public relations/advertising agency to tout their goods on
> TV, magazines, newspapers, etc.

Apple *does* have a "responsive advertising agency" - TBWA Chiat/Day, one of
the best agencies in the world.

As to PR, Apple fired their outside agency a few years ago and does it all
in house now.

> MS just has a competent agency working for them. Apple has some jerk in
> a corner office that can't get away from the "avant garde" method. End
> result - some way out dancers with iPods superimposed on their
> silhouettes with no dialogue.

LOL That "jerk in a corner office" is Steve Jobs.

Keep in mind that *Jobs* approves all the ads in print and TV. Chiat/Day
does the ads "we" all want to see - Jobs just doesn't approve them.
-- 
Shawn King
Host/Executive Producer
Your Mac Life
http://www.yourmaclife.com