[MacDV] Re: Much Ado About Nothing - Apple AD's in general

[Steven Rogers]

On Friday, July 18, 2003, at 11:46 AM, Frank Flynn wrote:

> He said yes they were very good.  He said you can't show enough of the 
> features of something complex like a computer in a 30 second Ad and 
> have it retained by the general public.  . . .

That is obviously false. A good counter-example is the elopement ad 
showing iMovie. It shows quite simply something distinctive about the 
product. It isn't necessary to show technical features.

The choice to avoid substantial content is a reflection of deep 
philosophical beliefs about what moves people and how they make 
choices. Modern ads don't appeal to reason because the people who make 
them don't believe that people at root are motivated by reason.

SR