[MacDV] Re: OT: must see TV!

[Mark M. Florida]

I saw a thing on TV about that commercial -- supposedly it's 100% real and
it took like 600 takes to capture it in real-time.  But I have my doubts --
how can wheels roll *UP* that little ramp?  (maybe there were hidden weights
in the tires or out of sight behind the wheel to help it along?)  And some
of the object and camera movements seem a little off in some way...  I doubt
if the muffler could roll like that also...

No matter if they used some effects to "fix it in post", it's a pretty sweet
spot.

- Mark

> Because they marked everything up... and had 50 people and shot on 35mm
> and rented a really nice loft and they stayed at the W hotel, and ate
> Filet Mignon twice a day...
> Instead of two artists, living off the tail end of a grant and a
> dishwashing job in a cold water flat in the bad part of town...
> shooting on video and using their brains.
> 
> On Monday, June 2, 2003, at 12:19 AM, Video International wrote:
>> , and I can't understand how this commercial cost $6 million!
>> 
>>> http://home.attbi.com/~bernhard36/hhonda-ad-300k.swf
> 
> ________________
> Matthew Guemple
> Art Director/03
> mo.og at verizon.net
> 646.734.6601
> www.gridd.com
> http://www.creativehotlist.com/
> index.asp?linkTarget=fullProfile.asp&indID=19599