Selling music online
Charles Martin
chasm at mac.com
Mon Jun 9 00:33:03 PDT 2003
> From: Neville Thomas <nevillet at clear.net.nz>
> .mac doesn't offer much on the end of a modem down here, but iTunes is
> a worrying example of being "on the outer" and no suggestion from Apple
> as to its rectification.
>
Greetings, Auckland!
To be fair, we've got the iTMS ... but YOU'VE got Middle Earth!! :)
Kidding aside, I have talked with people inside and outside Apple about
this very issue. The following is NOT to be interpreted as "speaking on
behalf of Apple."
I assure you that every effort is being made to make the iTMS available
to other countries, particularly the ones where Apple has good market
presence. The main problem is that copyright laws (and enforcement)
outside the US are quite different, and that other countries sometimes
have further laws regarding sound recordings that go well beyond the
way it's set up here in the US. To oversimplify dramatically, Apple
doesn't really deal with copyright issues in the US -- that's left up
to the record companies to sort out -- but that might not be the case
where you are. And there are other issues Apple does have to deal with
directly -- what's "explicit" or "not obscene" in the US might be quite
different than what the AUS/NZ authorities deem "suitable for minors"
and so on. And that's just ONE issue -- there's also "regional
interests" (I doubt you all go for crap boy bands quite as much as we
seem to) to cater to, new labels/owners to deal with, additional music
to encode, other gov't restrictions to consider,
capacity/bandwith/personnel to set up in that area of the world, etc
etc.
In short, the iTMS makes it all LOOK easy, but underneath is a
staggeringly complex operation.
Since NZ and Australia (who I assume would operate under the same
copyrights/etc agreements) represent a large Apple presence outside the
US (and are clearly home to a lot of music lovers -- look how many
great bands have come from there!), Apple is NOT discounting how many
potential customers they have in that region of the world.
In the meantime, I've heard of people outside the US who are able to
purchase music via iTMS, but of course they have a US bank
account-based credit or debit card. Many internet shoppers who
frequently buy things from the US have invested in such a card for a
wide variety of purchases.
Cheers,
_Chas_
If this country had a national motto, it would be "DOH!"
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