I have always wondered about this. Someone once admonished that of course it's ALWAYS that Apple PAYS to make their products be seen on tv etc... I recently saw the "faith healer" Benny Hinn on his tv show and he was using a Titanium laptop, in full view of the camera. I saw on the Imus show, two of those open on the counter, his and Charles'. I wondered if those were given to them or if they chose to use them. I do think Imus is a Mac fan... I imagine in some cases it's product placement for a fee or service or goods, and in other cases it's that they are used just because they look better, in which case do they have to get permission from Apple?.