Generally, in the USA, if a brand-identified product is used in media in its ordinary way for its ordinary purpose, there is no need to obtain permission. However, were there a likely confusion regarding sponsorship or endorsement, then permission might be helpful to obtain in advance. This is a general comment, particular facts may change the general rule. Daniel Kegan * daniel at KeganLaw.com * Kegan & Kegan, Ltd We identify, develop, and protect intangible business assets and counsel other professionals on legal issues. Balanced Counsel for Smart Clients * www.KeganLaw.com * * * * * * * * * * * * * * * * * On Mon, Dec 9, 2002, 1:44:04 PM GMT PowerBook G4 Titanium List wrote: >I imagine in some cases it's product placement for a fee or service or >goods, and in other cases it's that they are used just because they look >better, in which case do they have to get permission from Apple?.