On Mon, 9 Dec 2002, Mike Stanley wrote: > > On Monday, December 9, 2002, at 11:06 AM, Shawn King wrote: > > > On 12/8/02 5:21 PM, "Michael Bigley" <wakinyan at fuse.net> wrote: > > > >>>> Nope - Apple doesn't pay for product placement. > > > >> Although I have no direct proof Apple, I have spent 10 years in the > >> advertising business, and this is common practice. So unless you can > >> provide credible sources Shawn, I will have to cry bullshirt. > > > > Is the woman who runs Apple's Product Placement credible enough for > > you? > > > I'm not arguing one way or the other but I find this question pretty > interesting. > > > Do you mean to say that say that Apple in no way pays for *any* product > placement, be it television, movie, what have you? > > How does Apple manage this when other companies pay for it? An excellent point! Given that other companies do so, I find it hard to believe that Apple would have this approach..unless it's a continuation of its former "we're so MUCH better that we can charge anything" approach. Do they pay for all the ads I see, or is that free too? Best, Henry