The economic analysis should also include the variable of how many competitors a developer might have for its product. If the Wintel market share is 95% and Mac 5% and there are 39 competitors for the product in Wintel and 1 potential competitors for the product in Mac, and if the product profit is the same, then the expected unit sales might be the same in Wintel or Mac. If there were less competition or a monopolist in the Wintel market, then expected unit sales might actually be less. Probably other variables, but it is not just the proportion of the pie, it is also how many other developers the pie has to feed. Daniel Kegan * daniel at KeganLaw.com * Kegan & Kegan, Ltd We identify, develop, and protect intangible business assets and counsel other professionals on legal issues. Balanced Counsel for Smart Clients * www.KeganLaw.com * * * * * * * * * * * * * * * * * On Wed, Dec 11, 2002, 1:36:34 PM GMT PowerBook G4 Titanium List (From: Henry Kalir <kalirhe at UMDNJ.EDU> )wrote: >Well...if you're a program developer, and there's a 90% slice of the >computer market held by the Windows OS and a 5% "slice" held by Apple >(give Linux at least 5% of the market...)...and assuming that this is NOT >a multimedia or some "specialty niche/thing like Photoshop..just plain old >stuff for Joe Blow....Or maybe an exciting new application...where would >YOU go? My $$ says - with the 90% crowd...which leaves us with a GREAT OS, >GREAT hardware...and no applications...All dressed up and nowhere to go!