That alarm has always been there - its for iCal notification. The new feature they talk about on the site is like an alarm clock - your ipod wakes up and begins playing. It looks like it is nested in the "clock" menu. Oh well. I'll continue to carry my little $10 target alarm on trips. >From the Apple website: Set your wake up call The iPod is the perfect travel companion. It features a sleep timer, so you can fall asleep to your music. And with the iPod¹s new alarm clock, you can choose either an alarm tone or your favorite music to wake you up. http://www.apple.com/ipod/beyondmusic.html > > It does have an alarm-- look in the settings menu >