Apple's market share

NaegeleWDC at aol.com NaegeleWDC at aol.com
Fri Jan 10 03:16:35 PST 2003


cbirds remarked:

"I love how they now have the market down to 2.3% -- shyah."

Like me, his sense is that there are more Apple users today than ever before, and better and more exciting products; however, media reports like that hurt.  

Yesterday I was telling an attorney with whom I work about how happy I am with my Ti 800, and suggested that he look at the new Al's because he needs a new laptop.  However, he came right back with Apple's market share as a reason NOT to buy an Apple, regardless of how good the PowerBooks are.  
I suggested that he visit one of the new Apple Stores nearby, and he will, but market share -- or what it is perceived to be by others -- definitely influences sales.  Apple needs to address this issue in their marketing.

Tim Naegele

www.naegele.com

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