[Ti] Market Share

[Shawn King]

On 1/17/03 5:37 PM, "MBurke6225 at aol.com" <MBurke6225 at aol.com> wrote:

> I agree that this ball rightly belongs in Apple Marketing's court and said as
> much in an earlier post but I am curious about Tim Naegel's assertion that the
> current advertising campaign is "so good."  Agreed, I enjoy it too but does
> anyone know how effective the current campaign is?

Only Apple.
 
> I have been involved with campaigns local and national and know that tracking
> sales are directly related to campaign effectiveness.  Anyone privy to the
> facts about the effectiveness of the current campaign tracked to sales?

Only Apple.

>  Has 
> anyone seen the real ratings numbers?

Apple hasn't released any.

Shawn King
On this week's YML:
Pirillo, Mossberg, Crawford!
http://www.yourmaclife.com