According to IDC, Apple's share of the U.S. consumer market jumped from 2.2% in 2001 to 3.9% in the first three quarters of 2002. Moreover, for the first time business analysts realize that indeed Apple share is as solid as BMW share: No one fears BMW will disappear because the For d Taurus sells more. The market share fear debunked?! http://www.businessweek.com/magazine/content/03_05/b3818063.htm