[Ti] Market share Numbers are BS

Shawn King shawn at yourmaclife.com
Tue Jan 28 12:55:21 PST 2003


On 1/28/03 10:56 AM, "Massimo Marino" <Massimo_Marino at lbl.gov> wrote:

> According to IDC, Apple's share of the U.S. consumer market jumped from
> 2.2% in 2001 to 3.9% in the first three quarters of 2002.

If you ever needed proof that market share numbers are useless, this should
be it (and please, let it be the end of this useless thread!):

"Overall, Apple's combined consumer and professional market share is
declining, according to market researcher IDC. Apple's share of the
worldwide PC market dropped to 2 percent during the fourth quarter from 2.3
percent the previous quarter. In the United States, Apple's share declined
to 3.1 percent from 3.8 percent."
<http://news.com.com/2100-1040-982370.html>

Even the vaunted IDC can't get the numbers right!

Bottom line - the numbers mean squat. And they mean less than squat on a
list dedicated to *PowerBooks*. You guys aren't even talking about Powerbook
market share. At least that might be somewhat interesting and certainly more
on topic.

Sheesh...

Shawn King
On this week's YML:
BBEdit, FCP for Dummies and Stewart Cheifet!
http://www.yourmaclife.com



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