[Ti] Disturbing trend

Khyber Courchesne khyber at urbisnet.com
Thu Jul 10 13:57:09 PDT 2003


Ever watched the Drew Carey Show?  They have macs in every scene (cinema
displays, new imacs, you name it) and they all have a round sticker covering
the apple logo.

> From: Dale Gardner <drgardner at mac.com>
> Reply-To: "PowerBook G4 Titanium List"<Titanium at lists.themacintoshguy.com>
> Date: Thu, 10 Jul 2003 10:40:56 -0400
> To: "PowerBook G4 Titanium List" <Titanium at lists.themacintoshguy.com>
> Subject: Re: [Ti] Disturbing trend
> 
> I don't think so...I suspect it has more to do with trademark issues. I
> frequently see ads with recognizable Macs - PB's, iMacs, etc. and I've
> generally assumed that when they go looking for props it's easy to grab
> what's at hand. Or perhaps the creative types at the agencies are trying to
> do some guerilla Mac marketing. Or maybe they just want to use cool
> computers, and Macs are cool.
> 
> What's really annoying is when you spot an ad with a person using a
> Macintosh where the service being offered doesn't run on a Mac. This seems
> to happen with web services that are all hacked up with Microsoft specific
> coding. Ah well.
> 
> Dale
> 
> on 7/10/03 10:13 AM, Victor Eijkhout at eijkhout at cs.utk.edu wrote:
> 
>> Today, for the second time this week, I spotted an ad that featured a
>> person with (clearly) a Titanium powerbook, but with the Apple logo
>> edited away from the lid. Would the Apple logo give a signal of "this
>> product is for creative-read-weird people only"?
>> 
>> This ad was for marketnewzealand.com; I forget what the other one was
>> for. A mutual fund or something like that.
>> -- 
>> Victor Eijkhout <eijkhout at cs.utk.edu>, 329 Claxton, Comp Sci, UT,
>> Knoxville TN 37996.
>> tel: 865 974 9308 (W), 865 673 6998 (H), 865 974 8296 (F)
>> http://www.cs.utk.edu/~eijkhout/
> 
> 
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