Yesterday I went to the local Apple Store to buy AppleCare for our server iMac. They would not sell it to me without being able to identify the serial number of the unit the AppleCare would be protecting, whether paying by credit card or by cash. They know me well enough because of a repeated problem I've recently had with an iBook bad video repair not being done right, and suggested looking up the serial number in the Apple database, correctly assuming we'd registered all our units. The supervising employee said the point of sale software required the serial number. I had a flash that this was the Big Brother, the face-on-the-wall who knows all and controls all, that the old, original Macintosh ad showed being shattered. (And I asked them to include that in the customer dissatisfaction report I asked them to pass on up the customer response feedback line. ;) ) Then I went home and bought the AppleCare, without any serial number being needed, for $30 less including overnight shipping, from MacConnection. On Thu, 2 Oct 2003, Steve Wozniak wrote: . . . > How Apple handles this will make them appear as, or not as, Microsoft. . . .