I too cannot understand the attitude that Apple is somehow selling us out by producing iTunes for Windows. It's a music player, for gawd's sake, it's not going to change your life and it's not a sufficient reason to buy a mac. It is a very good reason to buy an iPod, and hopefully releasing iTunes for Windows will have the following effect: - boost sales of iPods to Windows users - give Windows users a taste of Apple's great software and hardware integration, and therefore make users more likely to consider Apple hardware I don't see a downside! OK, if apple started releasing iMovie etc for Windows then fair enough. But right now I see this as cementing the strategy of Mac first, by getting iPods in more people's faces. I am confident this will result in higher sales of macs. Joel