[Ti] [OT] iPod Shuffle

[Kynan Shook]

<sigh>
Folks, welcome to the genius of viral marketing.  While the iPod 
Shuffle footnote alone could be interpreted as the doing of an anal 
retentive lawyer, the evidence suggests it's more than that.  Have you 
noticed how many people all over the web are all of a sudden saying 
"Hey, check out this funny footnote..." with a link to the new page?  
It's all over!  People are sending out a flurry of E-mails and posting 
it all over the web.  Sheer marketing genius.

Why do I say marketing?  Well, take the other footnotes available:
http://www.apple.com/macmini/
"Keyboard, mouse, megaphone and display sold separately."
(megaphone, referring to the cheerleader-style megaphone on the right 
bottom of the page, with a link to "tell a friend about the Mac mini")

http://www.apple.com/macmini/design.html
As has already been mentioned on this list:
"Keyboard, iPod mini, dock, hands, AirPort, Bluetooth and PC sold 
separately."
(hands referring to the hands holding the Mac mini at the top)

Up until at least Thursday, the Design page had a couple more similar 
remarks - though it seems to have been removed, there was a graphic of 
7 Mac minis stacking up next to a typical Wintel-looking tower.  It was 
alongside the "Pint-sized Perfection" paragraph.  I checked Apple's 
Spain website, and the graphic was still present there, though missing 
a humorous remark or two at the bottom.  I don't recall exactly what 
they were, but one said something along the lines of "Mac mini stacked 
by professional photoshop artist" and encouraged people to not stack 
the mini or stack things on it.


William Scammell <williamscammell at idesignofboston.com> writes:
> i saw that too and figured it was part sarcasm, and part CYA (cover 
> your @$$).