On Jun 9, 2005, at 10:54 PM, Mike Bigley wrote: > As proved with Apple's "small" market share, IBM cannot come close to > competing with Intel in the Home computing market. Say what? The developed markets are basically saturated. Never underestimate the power of a huge corporation with quarterly earnings of $22-25 billion - larger than Microsoft, Apple, and Intel combined. Consider some things: IBM has made a chain of seemingly unrelated interesting moves that are just now taking on the shape of a grand strategy. It's not so much about world conquering as it is the long awaited moment of revenge. 1) The release of IBM WorkPlace optimized for linux desktops 2.) Investing billions in development of linux for Power, and becoming the single largest retailer using linux on the planet, in everything from desktops to 100+ cpu datacenter servers. 3.) Investing $50M to sponsor Novell's purchase of SuSE, which also sucked up Ximian for support on the desktop 4) Shifting of IBM's entire PC division to third party - cheap commodity champion - Lenovo in China. 5) The Power6, scheduled for release this coming November. 6.) Launch of Power.org promoting a partner-based open chip architecture IBM is setting themselves up to be an Intel-like distributor of the Power6. Through IBM's support of Linux, the Power6 has an advantage that no other chip design has ever had. A universal operating system, and a vast application layer that spans desktop, server, devices, and even the developer tools - all built for the Power architecture. Most new chip architectures face the challenge of growing an ecosystem of hardware and software. IBM already has it in place. Apple, Dell, Sun, and maybe even RedHat (think about IBM sponsoring Novell's purchase of SuSE to the tune of $50M ) are sadly positioned to be collateral damage in this race to Armaggedon - to finally crush x86 forever to regain the crown that IBM figures should've been theirs from the start. Apple just happened to get kicked out of the way in the step by step strategy that IBM is using to execute their master plan. IBM is going to outsource their desktop market using PowerPC processors in the emerging China market (which makes the rest of the world look tiny by comparison). China doesn't trust Intel and Microsoft - they want open solutions on both the software and hardware ends, and that's what IBM's Power.org is all about - it's an open spec chip architecture. IBM is heading for a showdown with Wintel. It's for all the marbles. The emerging markets are where it's going to happen. And they're going to use China to do it. The US and European markets are small cheese. It's revenge as nobody ever imagined possible. -- Chris