[Ti] Re: PowerBook competition

[jonarmpit at mac.com]

On Sep 21, 2005, at 4:01 PM, Chris Olson wrote:


> The only way you're going to get the buying public to buy your  
> overpriced hardware is if you have a compelling reason to justify  
> it.  Let's assume that compelling reason is Mac OS.  Now you have  
> to get the message out there, which Apple doesn't do.  All I see on  
> TV is iPod ads.  When the G5 was introduced all I saw was some poor  
> dude getting blown out the side of his house and smacked into a  
> tree.  I have yet to see Apple actually advertise Mac OS in recent  
> times.
>
> OTOH, I see Microsoft advertising Windows all the time with their  
> "discover the world of software and devices that run on Windows"  
> ad.  I see IBM with their ThinkPad ads on TV where the klutz in the  
> office knocks over the water cooler trying to impress the office  
> babe.  And the other one with the guy at the airport with the  
> bionic finger on the ThinkPad's fingerprint sensor.  All I see from  
> Apple lately is dancing silhouettes.  How much you wanna' bet 75%  
> of the computer buying public don't even know Apple *sells*  
> computers anymore?
>

I don't recall any TV ads for Apple products other than the iPod  
recently either, but I have seen an ad for Tiger in Newsweek (one of  
the few non-industry mags I read). The ad is a full 2-page spread and  
each page has a picture of a Cinema Display. One showing the results  
of a Spotlight search for 'soccer' with the caption of 'Find stuff.',  
the other showing some Dashboard Widgets with the caption 'Find out  
stuff.' Underneath the two displays are a few lines of marketing  
speak: Introducing Tiger, the worlds most advanced operating  
system...etc...etc..' and a list of it's 'advanced' features.

jon