[Ti] Re: PowerBook competition

[T.L. Miller]

>>> 3.)  Which one do you think 90% of people are going to walk out the
>>> door with?

I said:

>> Depends on whether they are PC or Mac people.

On 9/22/05, at 9:54 AM, Tarik Bilgin, <tarik at opalblue.com> said:
>You miss the point.
>Apple needs to turn some "PC" people into "Mac" people.  "Mac" people  
>are not just born that way. I have switched plenty of PC users into  
>Mac users into my lifetime, simply by showing them the product and  
>getting them to play with it. Apple needs to do the same. Show them  
>the damn product ... i.e. OS X

My thinking was that many/most Mac people will look at the $799 IBM/
Lenovo laptop, admire it and figure the next generation from Apple will
probably up the stakes for only a few more bucks. Also, they have an
investment in their Mac software and experience that they don't want to
throw away. If this $799 machine is so terrific, it's much more of a
threat to HP, Dell, Toshiba, etc. (BTW, Apple's PowerBooks are also made
in China.)

Apple is putting their ad money mainly into the iPod and, from what I
read, the halo effect seems to be working. If I were running the show
I'd probably divert some of the ad money into promoting (ads and product
placement) the iMac since it is such a beautiful machine.



Tom Miller
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"The only time we see the middle of the road is as  
we run from side to side." R.O.Clark 
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