Well, I should have persisted with the Finder more after reading Alexandre's original reply. You CAN rename these things in the Finder. The trouble ws that I was trying to click on the name in the sidebar. Doesn't work! But if you View "Computer" (which I never do) you can do it in the Finder's browser window, and also if you use your desktop (which I never do) you can change the name of its icon there. Thanks again for the education of diskutil, etc.! Just for the archives, here are the results of the other ideas (none of them worked): *** diskutil rename *** diskutil rename works only on HFS(+) or UFS disks *** msdos.util *** /System/Library/Filesystems/msdos.fs/msdos.util -n disk1 MyDisk fails saying "Device busy" *** disutil partitionDisk *** Works, but my camera didn't like it and insisted on reformatting it when I put it back in the camera, which changed the name back to "NO NAME". I was too afraid to try it on my MP3 player. As formatted by camera /dev/disk3 #: type name size identifier 0: FDisk_partition_scheme *15.6 MB disk3 1: DOS_FAT_12 15.6 MB disk3s1 As formatted by "diskutil partitionDisk disk3 1 MS-DOS CAMERA 16M" : /dev/disk3 #: type name size identifier 0: Apple_partition_scheme *15.6 MB disk3 1: Apple_partition_map 31.5 KB disk3s1 2: DOS_FAT_32 CAMERA 15.5 MB disk3s2 Apparently the camera did not like Apple_partition_scheme, Apple_partition_map, or DOS_FAT_32, wanting DOS_FAT_12 instead. But repartition only does one kind of DOS, called "MS-DOS", which is apparently DOS_FAT_32.