On 29/11/05 1:27 PM, "Doug McNutt" <douglist at macnauchtan.com> wrote: > So I buy it for $5 and I sell it for $10. Surely it's OK to advertise > a 50% markup. 50% of $10 is what I paid for it, isn't it? This is exactly how retail markups are calculated. No joke. A 40% markup is actually calculated by multiplying by 1.67 Retail business markup percentages are calculated differently from "regular" percentages. Just my 2 cents Richard