[X4U] Apple's user base geezers?
Mark Phillips
mark at mophilly.com
Thu Dec 7 08:18:54 PST 2006
On Dec 7, 2006, at 7:23 AM, nk wrote:
> any thoughts on this?
None yet, but the medication should kick in at any moment.
The key is to seek out the support for the assertion. Market share
and market trends are pretty slippery issues. Was author talking
about units shipped to retail or sell through to real people? Perhaps
mean time between hardware upgrades? Or maybe the author was
considering reported installs for a specific group, such as college
graduates he/she recently talked to during coffee break at the
software company where they work.
Most assertions of market share that I have come across lately are
utterly unsupported and anecdotal. I encourage you to challenge the
author to produce the underlying data. I, for one, would like to get
a link to such data so I can see for myself. It might change my
marketing plan.
- Mophilly
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