[X4U] Name of MacBook (was G4 Lifespan)

[Peter Sealy]

I know I am against the flow here but I think the names PowerBook and  
PowerMac should be retained. I know that the prefix "Power" in the  
names can refer to the PPC chip inside but it can also suggest the  
descriptions "powerful", "strong", "predominant" and any other  
synonym which the advertisers can dream up. Everyday the advertising  
gurus splash the word "power" through the media to catch your  
attention. I believe that probably 99 per cent of the ordinary  
everyday Mac consumers [which immediately bars all the readers of  
this list] have no idea what a PPC chip means or is. Nor do they  
care.  I suggest that the term "power" to them denotes those  
attributes I have listed. The "power" in the name is meant not only  
to differentiate the Mac from the PC but also to indicate it is  
[more] powerful. As for having to change the name just because the  
chip is now from Intel will, I think, mean a considerable loss of the  
cachet which Apple has built up over the years. I assume Apple has  
trademarked the names PowerBook and PowerMac so use them! They are  
powerful symbols. "The PowerMac is now even more powerful" will  
quickly smother any vague notions of PPC chips.

You can probably work out why Apple has not offered me a million  
dollars a year to work for them!!

Cheers from a sunny and warm 35 deg C Down Under
.........

Peter Sealy
Thurgoona AUSTRALIA