Nothing against the MacHeist guys making a profit . . . but even if you double or triple the advertising and bandwidth costs the vast majority of the profit still goes to them and not to the developers. For a program that supposedly is being run (according to their press release last time . . . I didn't look this go round) for the benefit of shareware developers . . . keeping the majority of the profit is disingenuous at best. On Jul 20, 2007, at 18:35, Stroller wrote: > > I'll bet that many of the buyers of this bundle will use 3 or 4 of > these apps and barely ever touch the other half-dozen or more - so > in this case the 5 bucks net being received is money for nothing. > There will be no support costs for those purchasers and they are > sales that wouldn't otherwise have been made. > > I feel you may underestimate the cost of advertising and marketing > in your analysis above, but whatever - it's the nature of business > that profit makes ventures worthwhile. Clearly all the authors were > willing participants and don't need defending (although, fair > enough, buy directly from the authors if you prefer to support them > that way).