I am on the other side of the screen option. I LOVE the glossy iMac screen... and right next to it is a Apple cinema display with the matte screen. the colors and images are WAY more interesting on the glossy. I live at 7000ft in the southern rockies, very bright, very UV... and as long as the screen does not have a window behind my shoulders it is fantastic. I guess that is why there is choice. I am now looking to replace my 12 inch PB with a new MB with a glossy screen so that I have the advantages in that machine. Steve