[X4U] MW Expo; I'm underwhelmed

Steve Self steveself at mac.com
Sun Jan 20 10:53:13 PST 2008


> "I have to agree with Dave, the base model should be $800, not $1800."

You guys are silly. Don't you think there is more to the price than  
"should". Don't you think that if Apple could sell it for  under $1000  
they would?  Or should Apple be in the non-profit business of selling  
products for less than the cost + development costs?

I am constantly astounded when people criticize Apple for its  
(usually) higher costs and in the same breath appreciate their  
integration and OS. These things cost lot of money to develop. There  
are a lot of guys who are paid well (as they should be) working way  
too hard to get everything right.   When we see a breakdown of the  
parts cost of an iPhone or a MacBookAir, and then the predictable  
conclusion that Apple makes 40% (or some such) profit. This is SILLY.  
The lion's share of the cost is not the parts. It is the years of  
thought and design that go into it.

I for one -- and I am not alone -- pay a premium for the design, the  
integration, the seamless workability and intelligence that goes into  
Apple products. And I want to pay this premium. The last thing I want  
is Apple to cut back and try and get something out the door for  
cheaper to satisfy the cheap side of the market. It would be the end  
of all that is good in Apple.

You want a cheap ultra-portable, go with something other than Apple.  
They are out there.  But they are not an Apple product with all that  
goes into that.

Nuff said.

S




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