As far as the logo is concerned... It's based upon a nordic rune "B" (The berkano rune). Judging by it's look it may be taken from a particular set of runes. Aparently... (http://sunnyway.com/runes/) Berkano: (B: Berchta, the birch-goddess.) Birth, general fertility, both mental and physical and personal growth, liberation. Regenerative power and light of spring, renewal, promise of new beginnings, new growth. Arousal of desire. A love affair or new birth. The prospering of an enterprise or venture. Berkano Reversed or Merkstave: Family problems and or domestic troubles. Anxiety about someone close to you. Carelessness, abandon, loss of control. Blurring of consciousness, deceit, sterility, stagnation. So there you go... Although they probably chose it because it looks like a "b" PaulS