Jack Rodgers wrote in response to the following: >> You may all now feel free to flame me to death. > Cigarette advertising was banned after all of those years of telling > people how good cigarettes were for them. Hopefully sometimes soon > alcohol ads will also be banned. Automobile ads features cars doing > illegal things and convince and entice people to drive recklessly and > dangerously. and generally laid other irresistible bait... Is marketing not simply the reflection of studies (some better some worse) of what the "target market" *wants* to hear or see to confirm a decision they have already made and from human instinct require a second opinion to make them feel good about the choice? IMHO, you both seem to find different views of describing the same thing. Are the above examples not a sad reflection of the level of knowledge of those items? May be that I am alone in my opinion but I believe a glass of alcohol in moderation is pleasant, getting smashed quite something else. To each their own choice... After making such an excellent choice (against the mainstream) of expression...(Apple and your iBook) Can the solution really be banning a thing? Does this not cause the paradox of mankind's hunger for knowledge directly leading him/her to curiosity through ignorance? Education, Education, Education...give the power to the people...they will not disappoint you. A nice by-product would be more iBook users and switcher ads showing real users, few real problems and knowing where to get help, no? ;) Richard --