Harry D. Corsover wrote the following: > Yeah -- in part, it's called "cognitive dissonance," and we all work very > hard to avoid that. And, I actually know one person who admitted getting > ripped off in that scam, but then again I'm a psychologist, and the > spouse brought that person in. First to ensure there is no doubt: I am a Mac Fan. Along the reasons of why one associates brands with what image, this link may be interesting. <http://www.psychologytoday.com/htdocs/prod/PTOArticle/PTO-20030902-000006.a sp> If nothing else it describes the MS brand association as a 'Master-Slave' relationship :) I would like to declare that what the article says is not necessarily my opinion, rather a link to some information, take it or leave it. Cheers, Richard --