[G4] Apple's New G5 Marketing Approach

[Shawn King]

On 8/16/03 2:22 PM, "Tracker at aol.com" <Tracker at aol.com> wrote:

> Apple has not hired an effective public relations/advertising company in
> years. 

Actually, Apple has hired one of the most effective and well respected PR
firms (Edelman Worldwide) and Advertising Agenices (Chiat/Day) in the world.

Letting them go and do their thing is a whole different story.

Keep in mind, the PR and ad companies don't approve the campaigns - Apple
(Steve Jobs) does.

If you don't like the campaigns, don't blame the PR or ad companies. Blame
Apple.

Shawn King
On Your Mac Life this week:
NASA & Snood!
http://www.yourmaclife.com