[G4] Apple's New G5 Marketing Approach

[Shawn King]

On 8/18/03 1:44 PM, "Tracker at aol.com" <Tracker at aol.com> wrote:

> 
> In a message dated 8/18/03 8:52:48, shawn at yourmaclife.com writes:
> 
> << Actually, Apple has hired one of the most effective and well respected PR
> firms (Edelman Worldwide) and Advertising Agenices (Chiat/Day) in the world.
>>> 
> 
> That company may be "one of the most effective and well respected"
> advertising companies in the world, but their product stinks to high heaven.

No - the ideas/campaigns *Apple* approves may stink to high heaven.

You have no idea what campaigns or ideas Chiat/Day has show Apple that
*don't* get approved.

> You don't 
> expect anybody to actually buy a G5 because it can blow a user through three
> walls of his house and not cause any visible injury, do you?

Obviously, Apple does.

Shawn King
On Your Mac Life this week:
NASA & Snood!
http://www.yourmaclife.com