[G4] OS advertising

[Ron Steinke]

On 28 Apr, 2005, at 13:32, Daniel Brieck Jr. wrote:

Does anyone find it kind of annoying that  in recent weeks, we have 
been shown Windows Xp ads on TV.  MS I guess is just ensuring their 
investments, which is what Apple should be doing, right.

Dan,

I have been ranting for over six years that Apple needs to get a 
responsive public relations/advertising agency to tout their goods on 
TV, magazines, newspapers, etc. If Chevrolet and Ford advertised the 
way Apple does, we would all be driving Toyotas or Cadillacs.

I will not go into all the details about the lack of pertinence or name 
recognition, but what does a commercial tell you when you have to wait 
until the final two seconds to see the Apple logo? By that time, I have 
gone channel surfing to see what is coming on and what channel it is on 
for the next hour of my viewing.

MS just has a competent agency working for them. Apple has some jerk in 
a corner office that can't get away from the "avant garde" method. End 
result - some way out dancers with iPods superimposed on their 
silhouettes with no dialogue.

End of rant.