OT: must see TV!

[Matthew Guemple]

Some sunday diversion...
> http://home.attbi.com/~bernhard36/hhonda-ad-300k.swf
>
> *****New Honda Commercial in the U.K.*****
>
> There are no computer graphics or digital tricks in this film.   
> Everything
> you see really happened in real time exactly as you see it.   It took  
> 606 takes
> to make this film! On the first 605 takes, something, usually very  
> minor,
> didn't work.  They would then have to set the whole thing up again.  
> The crew spent
> weeks shooting day and night.
>
> The film cost six million dollars and took three months to complete,
> including a full engineering  sequence.  In addition, it's two minutes  
> long so every
> time Honda airs the film on British television, they're shelling out  
> enough
> money to keep any one of us in clover for a lifetime.  However, it is  
> fast
> becoming the most down loaded advertisement in Internet history.
>
> Honda executives figure the ad will soon pay for itself simply in  
> "free"
> viewings (Honda isn't paying a dime to have you watch this  
> commercial!).  When the
> ad was pitched to senior executives, they signed off on it immediately
> without any hesitation -- including the costs.
>
> There are six and only six handmade Accords in the world.  To the  
> horror of
> Honda engineers, the filmmakers disassembled two of them to make the  
> film.
> Everything you will see in the film (aside from the walls, floor,  
> ramp, and
> complete Honda Accord) are parts from those two cars.
>
> The voice-over is Garrison Keillor.
>
> When the ad was shown to Honda executives, they liked it and commented  
> on how
> amazing computer graphics have gotten.  They fell off their chairs  
> when they
> found out it was for real.  Oh! And about those funky windshield  
> wipers.  On
> the new Accords, the windshield wipers have water sensors and are  
> designed to
> start doing their thing automatically as soon as they become wet.  It  
> looks a
> bit weird in the commercial, but enjoy!
________________
Matthew Guemple
Art Director/03
mo.og at verizon.net
646.734.6601
www.gridd.com
http://www.creativehotlist.com/ 
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