[MPA] The Dark Side grows, Avid to acquire Pinnacle.

Jay Shaffer jshaf at jayshaffer.com
Mon Mar 21 09:04:45 PST 2005

In a move to dominate the audio and video  production software market, 
Avid Technology will aquire Pinnacle in a cash and stock transaction 
deal valued at $462 million or a 30% premium over Pinnacle's closing 
stock price of $4.97.
Pinnacle Systems primary product is entry level video editing software, 
but it also has broadcast video editing software, which compete with 
Avid's products. Pinnacle also owns Steinberg, makers of Cubase and 
Nuendo Audio software, Avid owns Digidesign maker of Pro-Tools which 
competes with Steinberg's products.
This move by Avid can only be seen as predatory. And will lead to the 
eventual demise of both Pinnacle Systems and Steinberg. It will also 
leave very few competeing products on the audio and video playing 
field. Apple's Final Cut Pro and Logic may the only products left to 
Avid is evil. It is the dark side. Remain strong Mac Jedi!
Jay Shaffer
Mac Audio Guy
Author of "The MacAddict Guide to Making Music with GarageBand"
mag at jayshaffer.com

More information about the MacProAudio mailing list