[MPA] The Dark Side grows, Avid to acquire Pinnacle.

Peter Kirn peterkirn at mac.com
Mon Mar 21 09:11:24 PST 2005

Hey Jay -- Jedi, remain strong, but check your facts! ;-)

Pinnacle no longer owns Steinberg. It was acquired by Yamaha a few  
months ago. I talk about this today on my blog:


In fact, Avid probably wouldn't have bothered paying the $$ for  
Pinnacle if they still owned Steinberg; it would have increased the  
price for software they didn't want anyway. This deal is entirely about  
video, not audio. And unless you're a really huge fan of Dazzle on the  
PC, not too much reason to cry, though this does make Avid more  
powerful in the broadcast market.

I'm guessing Pinnacle put Steinberg on the block in order to slim  
themselves down to be taken over themselves.


On Mar 21, 2005, at 12:04 PM, Jay Shaffer wrote:

> In a move to dominate the audio and video  production software market,  
> Avid Technology will aquire Pinnacle in a cash and stock transaction  
> deal valued at $462 million or a 30% premium over Pinnacle's closing  
> stock price of $4.97.
> Pinnacle Systems primary product is entry level video editing  
> software, but it also has broadcast video editing software, which  
> compete with Avid's products. Pinnacle also owns Steinberg, makers of  
> Cubase and Nuendo Audio software, Avid owns Digidesign maker of  
> Pro-Tools which competes with Steinberg's products.
> This move by Avid can only be seen as predatory. And will lead to the  
> eventual demise of both Pinnacle Systems and Steinberg. It will also  
> leave very few competeing products on the audio and video playing  
> field. Apple's Final Cut Pro and Logic may the only products left to  
> compete.
> Avid is evil. It is the dark side. Remain strong Mac Jedi!
> --
> Jay Shaffer
> Mac Audio Guy
> Author of "The MacAddict Guide to Making Music with GarageBand"
> mag at jayshaffer.com
> http://macaudioguy.com/
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