[MPA] The Dark Side grows, Avid to acquire Pinnacle.

[Jay Shaffer]

Thanks Peter
I stand corrected on the Steinberg thing. I'll send  a correction from  
my blog also.
Avid already has an entry level video editing product Avid DV and it's  
a free download (except for the signing over your soul part.) I'll bet  
you a Firewire cable that development will soon cease on Dazzle.
In the high-end video editing market, in years of video editing I've  
never been asked if  i could edit on a Vegas, I've only seen one system  
in the Denver broadcast market, By necessity I can edit using Avid Or  
FCP. Avid Media Composer still dominates our pro market, although most  
newer companies seem to be going with FCP/ AJA Kona systems.
Thanks again for keeping me factual.
--
Jay



On Mar 21, 2005, at 10:11 AM, Peter Kirn wrote:

> Hey Jay -- Jedi, remain strong, but check your facts! ;-)
>
> Pinnacle no longer owns Steinberg. It was acquired by Yamaha a few  
> months ago. I talk about this today on my blog:
>
> http://createdigitalmusic.com/index.php? 
> option=com_content&task=view&id=327&Itemid=44
>
> In fact, Avid probably wouldn't have bothered paying the $$ for  
> Pinnacle if they still owned Steinberg; it would have increased the  
> price for software they didn't want anyway. This deal is entirely  
> about video, not audio. And unless you're a really huge fan of Dazzle  
> on the PC, not too much reason to cry, though this does make Avid more  
> powerful in the broadcast market.
>
> I'm guessing Pinnacle put Steinberg on the block in order to slim  
> themselves down to be taken over themselves.
>
> Peter
>
> On Mar 21, 2005, at 12:04 PM, Jay Shaffer wrote:
>
>> In a move to dominate the audio and video  production software  
>> market, Avid Technology will aquire Pinnacle in a cash and stock  
>> transaction deal valued at $462 million or a 30% premium over  
>> Pinnacle's closing stock price of $4.97.
>> Pinnacle Systems primary product is entry level video editing  
>> software, but it also has broadcast video editing software, which  
>> compete with Avid's products. Pinnacle also owns Steinberg, makers of  
>> Cubase and Nuendo Audio software, Avid owns Digidesign maker of  
>> Pro-Tools which competes with Steinberg's products.
>> This move by Avid can only be seen as predatory. And will lead to the  
>> eventual demise of both Pinnacle Systems and Steinberg. It will also  
>> leave very few competeing products on the audio and video playing  
>> field. Apple's Final Cut Pro and Logic may the only products left to  
>> compete.
>> Avid is evil. It is the dark side. Remain strong Mac Jedi!
>> --
>> Jay Shaffer
>> Mac Audio Guy
>> Author of "The MacAddict Guide to Making Music with GarageBand"
>> mag at jayshaffer.com
>> http://macaudioguy.com/
>>
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>
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